Campaign encourages new donors to support their favorite local trails
The Trail Maintenance Endowment Fund is launching a new social media campaign challenging locals to highlight their favorite trails and encourage others to donate. An anonymous donor will match up to $5,000 from donors who have not yet given to the fund. The campaign is Sept. 15 through Oct. 15.
Participants are invited to record a short video of themselves at the location of their favorite trail. They announce their acceptance of the “Local’s Favorite Challenge” and describe what they love about the trail. The person then nominates and/or tags three friends and trail users to create their own video or donate to the fund (or both). Those friends have 24 hours to accept the challenge. Participants can post their video on Facebook or Instagram with the hashtag #donatetotrails.
The Trail Maintenance Endowment Fund provides a permanent funding source for maintaining non-motorized trails in Routt and Moffat counties. The goal is to grow the fund to 1.5 million over the next 10 years. The fund has received 182 unique gifts in 2017. This represents a very small number of local residents who use the Yampa River Core Trail, popular trails on Emerald Mountain and Buffalo Pass, and other non-motorized trails on public lands throughout the two counties. This campaign comes on the heels of a $10,000 matching campaign in August, which raised more than $12,000 resulting in $22,000 for the fund.
“The new campaign is about encouraging more users — hikers, runners, bikers and horseback riders of all skill levels — to consider what their favorite local trails are worth and give whatever amount is reasonable to help ensure the trails are available into perpetuity,” said Helen Beall, Marketing Manager at the Yampa Valley Community Foundation. “The social media challenge is a fun way to spread the word and capture the spirit of the fund and people who use and care about our trails.”
Individuals are invited to participate in the social media challenge, or they may go directly to yvcf.org/trails to donate. All donations from NEW donors made Sept. 15 through Oct. 15 would be included in the match. For more information about the Local’s Favorite Challenge, or the Trail Maintenance Endowment Fund, contact Beall, at 970-879-8632 or firstname.lastname@example.org.